Mollie’s Fund Promotes National Melanoma/Skin Cancer Detection and Prevention Month
Date & Time
May 1, 2011 - 31 May 2011
12:00 AM - 12:00 AM
20 million New York City taxi riders during the month of May had the opportunity to learn about mole identification and our new app in our psa, which was viewed by passengers on taxi TV. Select cabs featured an overhead outside message.
NYC – Subway Campaign – 1300 posters inside the cars alerted over 6 million riders about skin cancer.
The Long Island Rail Road, the largest commuter rail line in the U.S. will featured our ads, alerting their riders on the train and on the platform about skin cancer. The LIRR trains carry over 300,000 riders each week from 124 stations in Nassau, Suffolk, Queens, Brooklyn and Manhattan.
Our public service posters were circulated in kiosks throughout the village of Garden City.
Public Service Ads from Mollie’s Fund were featured on major ABC and CBS channels and their affiliates. Local Cablevision stations also aired this ad.